Colin is Writing a Book
Most healthcare vendors are playing the wrong game on the exhibit floor. After attending 750+ events, I’m sharing the 18 hard-earned secrets of the “invisible conference” - the exact strategies trusted insiders use to win, while the tourists just blindly scan badges.
I’m putting everything I know into this book, but I don’t want to write it alone.
The best healthcare marketing has never been done in a silo. We figure things out by sharing the unvarnished truth with our peers. If you have spent any time in the trenches of a healthcare conference, you already know the drill. You have seen what actually works, what completely falls flat, and what drives buyers crazy.
You have war stories. And I want them in this book.
Below, I have posted a few of the most provocative claims from the manuscript. I want you to weigh in. Pick the statement (or statements) that sparks a reaction, tell me whether you agree or disagree, and share your experience. I will be selecting the best insights and stories to feature directly in the final published text.
Want to know when it launches? While you are here, drop your email in the waitlist box. I will keep you in the loop and send you a note the exact minute the book is ready to ship. No spam, just updates.
Be Quoted
I would love to hear your thoughts on a few of the topics in my upcoming book about how to succeed at healthcare conferences. I plan to include the best quotes in my book.
Feel free to provide one or more quotes using this form.
Thank you in advance for your time and consideration!
Join the Waitlist
Drop your email below to join the waitlist and get a heads-up the exact minute the book launches. I promise there will be no relentless marketing drips or spam—just a quick note from me when it's ready.